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About Us

Innovative's cable channel, CBS-TV2, produces the USVI's leading news broadcast and other popular local programming — available only to Innovative Cable TV customers in the Virgin Islands. TV2 became a CBS affiliate in July 2009, and airs CBS primetime programming, as well as popular shows such as "The Early Show" and "The Late Show with David Letterman."

Apart from CBS network programming, CBS-TV2's programming line-up includes popular syndicated programs, such as:

  • Let's Make A Deal
  • The TALK
  • The Ellen DeGeneres Show
  • Judge Mathis


News2 brings you the latest in local news, weather and events as well as national and international news about business, sports and health. News2 airs Monday through Friday at 7:00 PM and 11:00 PM.

News2 is directed by News Anchor Sandra Goomansingh and on-air talent includes Janeisha John, Erica Parsons, Allison Bourne-Vanneck, James Gardner and Erica Bivens.

News2 has been chosen as "Best of the Virgin Islands" by readers of the Daily News every year since 2006, and has won numerous Telly Awards for its news broadcast (the Telly Awards organization annually showcases the best work of advertising agencies, production companies, television stations, cable operators and corporate video departments). CBS-TV2 also received Telly awards for the documentaries "Haiti, The Road to Recovery: VI Heroes" (2011) and "Hurricane Hugo 20-Year Anniversary: The Longest Night" (2010).


CBS-TV2's production team is headed by Garry Anthony and Shallamar Poole, production managers on St. Croix and St. Thomas, respectively, who produce the news as well as other events that are important to Virgin Islanders — like the St. Thomas Carnival and St. Croix Festival parades.

In addition to producing the news and special event programming, the Production Team also produces high-quality television commercials for local businesses and organizations. CBS-TV2 commercials have won numerous Addy Awards through the years, including a Gold Addyin 2011 for the Innovative Wireless commercial "Happy Island."  The Addy Awards are presented by the Advertising Club of The Virgin Islands, a local chapter of the American Advertising Federation.  For more information about advertising production, please see our Production Services page.

Advertising with CBS-TV2

Advertising with CBS-TV2, is advertising with Innovative Cable TV. Your message can be broadcast over a large variety of channels. See our Advertising Rates page for more information.

CBS-TV2's Sales Team will help you:

  • Tailor your advertising message to reach the right audience
  • Target your audience by helping you choose when and on what channel to air your commercial
  • Maximize your advertising budget

Contact Jessica Cuyler at 773-2200 on St. Croix, or St. Thomas Sales Representatives Julien Baa at 774-2200 for more information about advertising on CBS-TV2 and Innovative Cable.

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